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      <image:caption>The last few years have witnessed unprecedented change in how brands bring a creative campaign to life. Advertising agencies have morphed their operations and organizational structures to meet the evolving demands of their clients. And with these changes the traditional roles, processes, and business models that served as the bedrock of creative communications have been challenged and compelled to transform to maintain relevancy. This talk explores the historical changes shifting the modern media landscape, new organizational agency archetypes that have formed in reaction to these seismic shifts, and how individuals, teams, and leaders in the industry can successfully lead this change.</image:caption>
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      <image:caption>M. Hatter Consulting serves as an operational attaché to CEO’s and CMO’s re-imagining the future of their business amidst the ever-present undercurrent of change. We partner with senior marketers and agency leaders who are mad enough to strive for what may seem impossible within their organizations. M. Hatter helps you decipher which rabbit holes lead to revenue-generating opportunities and which are just holes that will deplete your time, resources, and capital. We lead you through an organizational design and operational strategy that transforms opportunity into reality.</image:caption>
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